Why is this important?  If you have a website, online store, or blog search engine optimization has the ability to match your site with your customers. All major search engines such as GOOGLE, BING, and YAHOO rank sites based on what they consider most relevant to the user.
While search algorithms are constantly changing, the major factors to consider are relevance, trustworthiness and authority. LMS has the tools to help your business meet these standards as it is important to drive qualified website traffic to increase conversions and return on investment.  This added exposure will drive more traffic to your business and create a clientele you never imagined you could have.